Hasbro revenue increased 15% in the third quarter as Magic: The Gathering produced more than $600 million in quarterly sales for the first time. Total revenue reached $1.595 billion, compared with $1.388 billion a year earlier.
Hasbro Revenue Chart Shows Gaming-Led Growth
Wizards and Digital Gaming generated $747.2 million in revenue, while Consumer Products produced $827.9 million. The figures below use the comparable totals in Hasbro’s October 20 earnings release.
Q3 revenue ($ billions)
Magic: The Gathering revenue reached $616.1 million, up from $459.4 million, while total gaming revenue rose 24% to $934.9 million. The performance shows a stronger consumer-discretionary trend than the defensive growth seen in Kroger’s long-term earnings plan.
Higher Outlook Extends Hasbro Revenue Momentum
Operating profit increased 52% to $517 million, and reported earnings reached $2.77 per diluted share. The results included about $55 million of tariff refunds, including $48 million within Consumer Products.
Hasbro now expects 2026 revenue to rise 7% to 9% in constant currency, compared with its previous 5% to 7% range. It also raised its adjusted operating-margin outlook to 27% to 28% and its adjusted EBITDA range to $1.575 billion to $1.625 billion.
The company returned $206 million through dividends and share repurchases during the quarter. Investors comparing capital allocation can review General Motors’ $20 billion buyback and CME Group’s latest shareholder returns.




